他们将形成候选人态度的议题属性区分为兩个面向： 实质面向(substantive dimension)与情感面向 (affective dimension)。 实质面向包括了三个類别： 候选人 的意識形态与对某公众问题的态度、 候选人的学经歷资格与背景与候选人的人格 特质。
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人们写下关于他们自己的情感流露，就像拜伦所说的那样，端出他们的心，适当地加些香料，并在他们的头脑外面抹上脑髓酱，这就好比一道面向公众的大餐。
People who write about themselves and their feelings, as Byron did, may be said to serve up their own hearts, duly spiced, and with brain-sauce out of their own heads, as a repast for the public.
英语教学要面向全体学生，关注学生的情感和潜能的发挥。
English teaching should face all students and pay attention to the exertion of students' emotion and latent energy.
（男性催泪影片）指主要面向男性观众，但表达情感强烈的影片。
A guy-cry film is a film that generally addresses a male audience, but has strong emotional material.
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