第四部分，对本文的研究成果进行总结与反思，并计划下一步需要改进的地方和研究内容。
The fourth part of this research, the paper summarizes and reflection, and plan the next areas in need of improvement and the research content.
二是将理论知识与实证分析相结合，利用定性判断与定量分析方法，总结出战略营销计划制定的有效方法。
Second is combining the theory knowledge and empirical analysis to use of qualitative and quantitative analysis ways to sum up an effective way on the establishment of strategic marketing plan.
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