一名员工表示,“在公司既能感受到小型本土化团队的亲密感,也能拥有全球性大企业的资源和战略方法。”
"The company has the intimate feel of a small, local team combined with the resources and strategic approach of a global business," says an employee.
一方面,麦当劳推行本土化策略,另一方面,中国消费者对其代表的西方现代性和美国身份最为关注。
On one hand, McDonald's introduced a strategy of localization, on the other hand, Chinese consumers on behalf of their Western modernity and the United States as the most concern.
在此基础上具体分析了湖广会馆保护修复的实践,揭示出此项工作对真实性原则本土化的积极探索。
The following analysis of practice in Huguan assembly hall shows its positive influence on localization of authenticity.
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