形象代言人是一个宽泛的概念，广阔的说，它是指为企业或组织的赢利性或公益性目标而进行信息传播服务的特殊人员。代言人可以存在于商业领域，如众多公司企业广告中的名人；也可以出现于政府组织的活动中。
莎拉·佩林已经化身为媒体之星、千万巨富、及茶党的形象代言人。
Sarah Palin has metamorphosed into a media star, multi-millionaire and tea-party pin-up.
另外今年她还接演了多个广告，并且担任至少7家公司的形象代言人。
Yao has been featured in many advertisements and is the ambassador for at least seven companies this year.
尽管真正的全球性名人仍屈指可数，但与他们相关联的代理人、律师和形象代言人的数量相当可观。
Admittedly, truly global celebrities are few in number. But they have a penumbra of agents, lawyers and image-makers.
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