免费是个好东西,特别是当你有闲胜于有钱时。
这一模式早期的一个例子是在线的电子邮件,你可以免费获得一定的存储空间,当你想要更多空间时,则需要付费。
An early example of this model was online email, where you got a certain amount of storage for free and had to pay for more (see more about this, though, in the section on when free is dangerous).
附送的小礼品可以是一些免费的小贴纸或者是糖果-当你的顾客在打开赠送的礼品,脸上露出微笑,这就对你的回馈。
Depending on the type of product, you could enclose some free stickers or some candy--a little bonus to put a smile on the customer's face when he or she opens your box.
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