强势零售商往往掌握着比那些供应它们的公司更大的权力。

Power retailers often wield greater power than the companies that supply them.

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由此可见，零售商应严格依照“基于顾客的品牌资产”的四个步骤和六个阶段来创建其强势自有品牌。

So retailers must strictly follow the "Customer-based brand equity" model's four steps and six stages to create the strength of their PB.

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因海外销售额的强势增长，世界最大的零售商——沃尔玛第三季度获利9%。

The world's biggest retailer, Wal-Mart, has reported a 9% rise in profits thanks to strong sales overseas.

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