实行连锁经营，统一售价，建立顾客档案服务到家。

Chain to implement unified prices, the establishment of customer files at home.

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虽然他们也有利用科技武器来建立顾客档案，并针对每一位顾客的喜好和禁忌等做了一个数据库，但假如里兹饭店里的某些员工素质低劣品行不良的话呢？

However, they also use technology to profile each guest and build a database of their likes and dislikes. What if the Ritz Carlton had employees that were rude, inconsiderate and nasty?

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建立企业营销信息系统的方式可以是二手资料收集、委托外部市场研究公司收集、整理企业内部管理档案、在与顾客交易时建立顾客数据库等。

But, secondary data, survey by an outside marketing research firm, mining of company's internal recording, and building customer's database in the trade process are widely used methods.

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