企业应该根据自身实际情况从这四个方面制定并实施顾客忠诚管理策略，以建立与顾客企业之间的长期忠诚关系。

Enterprises should develop and implement customer loyalty management strategy based on the four aspects in order to establish a long-term loyal relationships with their customers.

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银行应根据大学生群体特征制定营销策略，从建立关系纽带，培养顾客忠诚度与归属感入手，引导大学生使用信用卡，达到对大学生信用卡的营销目的。

The banks should set marketing strategy based on the features of college students, attract students to use credit cards by building links and developing customer loyalty and belongingness.

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酒店的内部关系营销能建立酒店员工满意与忠诚，从而赢得顾客满意和顾客忠诚。

Inner relationship mangement in the hotel can build steff members' satisfaction and faith, it can also win customers' satisfaction and faith.

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