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销售代表只会讲那些毫无作用的话，譬如，“你一半的广告收到了成效，还有一半没什么效果——但你无法知道到底是哪一半。”真是废话。
Reps will say dumb things like, "half your advertising works and half doesn't — and you'll never know which half." Rubbish.
而第二种广告效果是单纯的增加产品的销售量。
The second effect of advertisement is to increase sales of the product.
据最近的研究发现，这些广告在销售中可能没有起到效果- - -充其量只能说是在一定程度上适当的作用。
According to a new study, such advertising may have no effect at all on sales - at best the impact has been described as modest.
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