本文仅从词汇、句法、修辞这三方面来研究广告英语的特点。

This article is a brief study on the advertising English only from these three aspects: lexical, sentence and rhetoric.

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本文从大量的英语广告实例入手，探讨英语广告语言的词汇、句式和修辞等三大特点，并从语用学的角度对英语广告语言的语用基础进行分析。

This paper aims at a study and analysis of three main characteristics of English advertising language from the perspective of pragmatics, based on a large quantity of English advertisements.

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摘要本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。

This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels.

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