...广告英语的修辞特征Rhetoric features of advertising English 双关在 广告英语中的运用The Use of Pun in English Advertisements 广告祈使句与广告劝说功能How the Imperative Is Used to Ac...
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本文通过实例归纳出英语广告语篇的美学特征，如简洁美、修辞美、意象美、创意美等。
This article discusses that the English advertisement discourse has the aesthetic characteristics as the followings: simplicity, image-abundance, rhetorical-beauty, and its novelty.
修辞作为英语广告文体特征的一个重要方面包括了双关、排比、拟人、押韵等手法。
Rhetoric includes pun, parallelism, personification, rhyme etc., as an important character of English advertisements.
研究修辞特征不仅能帮助国人更好的欣赏英语广告，也能对中国企业的英语广告设计起到积极的作用。
The study of it can help not only the ordinary Chinese understand but also China's companies design English advertisements.
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