advertising English translation 广告英语翻译 advertising translation strategies 广告翻译策略 commercial advertising translation 商业广告翻译 ..
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论广告翻译的策略 Strategies of Advertisement Translation
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分析了英语的定义和主要内容，对商务英语广告的语言特点及翻译策略进行了探讨。
Analyzes the definition of English and main content of business English advertising language characteristics and translation strategy is discussed.
最后，本文从功能对等的角度探讨了广告翻译的策略。
Finally, this thesis explores strategies of advertising translation from the perspective of functional equivalence.
详细论证了目的论三原则与汉语广告英译之间的关系，并提出了实用的翻译策略。
The relationship between the three rules of Skopostheorie and C-E advertisement translation is expounded. Moreover, the author suggests several useful translation strategies.
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