要知道，如果网页上的banner广告点击率达到2%的话就会被视为非常成功，但大部分点击率只有0.2 - 0.3%。

For comparison purposes, a banner AD on the Web getting a 2% click-though rate (CTR) is considered fairly successful, but most campaigns now receive just 0.2%-0.3% CTRs.

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如果banner广告点击率（clickthrough rate）低于0.6%，就会停止收费，直到再次超过0.6%。

If the clickthrough rate on the banners drops below 0.6%, FeaturedUsers stops charging for impressions until it increases again.

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Facebook的商业调查报告称有1%的广告点击率，和老式的电子邮件市场拥有的平均11%的广告点击率相比，显得苍白无力。

The businesses surveyed reported a 1% click-through rate on Facebook posts, which pales in comparison to the 11% average click-through rate seen with good old-fashioned email marketing.

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