广告的衡量标准是曝光率，比如页面浏览量。而社交媒体的衡量标准是直接互动的次数，比如朋友、浏览或用户的数量。
Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.
他们通常依赖页面浏览量：浏览次数越多，广告收入就越多。
They have typically relied on page views: the more page views, the more advertising revenue.
网络广告的价格受多种因素的影响，包括：印象和网页浏览率、点击次数与点击率、网络广告的幅面大小与位置、网络广告服务商的知名度等。
The price of cyber-advertising is influenced by many factors, which include the impression, and page view rate, click & click through rate, dimension size & place, servers' fame, etc.
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