进而学习了广告效果评估的意义和方法。
In follow, the meaning and method of the advertising effect evaluation are learned.
网络广告效果评估的首要工作就是获得统计数据。
The first and foremost task for assessing online advertisement is to acquire statistical data.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
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