对下一年的绝大多数预测都显示美国国内的广告支出将下跌5%以上。

Most forecasts for next year say that AD spending in America will decline by 5% or more.

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广告代理商ZenithOptimedia预测2011年全球广告支出将增长4.5%，是去年增长率的两倍。

GLOBAL spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an AD agency.

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