从受众对网络广告的接受过程来看，其心理反应，可以分为感知、接收、记忆、态度、行为五个阶段。
From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages.
对于网络广告来说，了解受众对于广告的接受心理乃是获得受众的前提。
Regarding the network advertising speaking, understand the audience for advertising accept psychology is the premise of garner.
本文主要采取定性分析和定量分析相结合的方法，重点论述了个体受众接受情感诉求广告的心理效应过程。
This thesis combines the qualitative data analysis with the quantitative analysis, and focuses on discussing the psychological effect course of the audience accepting the emotional appeal advertising.
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