广告扮演的角色（Role of Advertising）/ g& {( [! x( \% L H) q 说明广告想达成什么目的，实际而言，能促使本品牌和消费者之间达成怎样的关系？
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在不久的将来，网络广告将在企业广告中扮演更重要的角色。
Internet advertising will play a more prominent role in organizations' advertising in the near future.
具有竞争力的品牌——尽可能降低广告投入并依靠价格来维持市场份额——将会扮演更重要的角色。
Fighting brands — low priced brands supported by minimal advertising and competing on price to retain market share — will play a greater role.
克鲁兹的这个广告虽然有点让人伤感，不过它让我开始思考，科技在我们生活的有形方面扮演了多大的角色。
While the Cruze AD was schmaltzy, it got me thinking about how big a role technology now plays even in this, um, corporeal aspect of our lives.
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