所谓广告感染力是指广告通过向消费者展示某商品或企业的特点，以吸引消费者注意，激起有关需要和动机，并影响其感情的力量。
有调查显示，超过半数的英国民众不认为气候变化会对他们造成影响。鉴于此，能源和气候变化司策划了此次极富感染力的广告。
The DECC came out with the hard-hitting message after research showed that more than half of the UK public think climate change will have no effect on them.
广告客户都喜欢红色，因为这是一种精力旺盛、颇具感染力的颜色，喜欢红色的人都喜欢引起别人的注意。
Advertisers love red because it's high energy, high impact color; those attracted to it demand to be noticed.
在诸多影响公益广告传播效果的因素中，传播形式和传播效果对于公益广告的感染力和社套影响力具有着关键性的作用。
In many public service advertising campaign of the factors, forms of communication and dissemination of results of the appeal for the public service and social influence has set a crucial role.
应用推荐