对各种广告媒体的类型与特征进行有计划、有步骤的选择和组合。
Media plan, which means arrange and choose all kinds of advertising medias according to their types and features with measured strokes.
针对目标客户群选择合适的广告媒体，可以用较低的广告费用获得较好的广告促销效果。
Selecting suitable advertisement media according to target customers, is helpful to achieve a preferable promotion effect at a lower fee.
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