Leo Burnett Lisbon广告公司设计的扣指购物袋。

Knuckle shopping bag designed by Leo Burnett Lisbon AD agency.

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一家全球广告公司 BBH 设立一个叫做 Zag 的单位，设计、营销和分发它自己的产品。

BBH, a global advertising firm, has set up a unit called Zag, which designs, markets and distributes its own products.

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时任总裁的罗恩•麦克道格尔负责了起名事宜，为此他找来了好几家广告公司和一家外部的企业形象设计公司共同参谋，还举办了一场内部的征名竞争。

Then-president and CEO Ron McDougall led the selection effort, enlisting ad agencies, an external corporate identity firm, and an internal contest.

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