Google服务中的用户材料所具有的保护措施微乎其微，因为Google的商业模式是提供信息，用以交换广告盈利，Enderle指出。

Material on Google's services has minimal protection because Google's business model is to provide this information in exchange for AD revenues, Enderle pointed out.

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除此之外，单纯的广告效果不如互动营销模式来的有效——例如，搭建一个博客平台或者论坛，供消费者讨论和传播信息。

Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread.

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接着兴起的是下一波广告模式：付费的内置搜索结果、付费的信息服务清单，以及对某些特定人群的第三方付费。

Then came the next wave: paid inclusion in search results, paid listing in information services, and lead generation, where a third party pays for the names of people interested in a certain subject.

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