因此，广告代言人的选择就成为广告策略、营销传播乃至整体品牌战略中一个值得关注的焦点。

Therefore, the choice of ads spokesmen becomes a focus of advertising strategies, marketing communications and brands strategies.

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本巴加林是《消费者技术分析与研究》广告传播方式战略的编辑，该杂志社是一家位于硅谷，专注于技术行业分析和市场情报的公司。

Ben Bajarin is the Director of Consumer Technology Analysis and Research at Creative Strategies, Inc, a technology industry analysis and market intelligence firm located in Silicon Valley.

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同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。

At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.

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