那篇文章的题目是《平衡计分卡——驱动业绩的评价体系》，文章一开始就提出这样的理念：你所评价的正是你得到的。
The article, entitled "the Balanced scorecard-measures that Drive Performance", began with the principle that what you measure is what you get.
罗伯特·卡普兰和大卫·诺顿，《平衡计分卡——驱动业绩的评价体系》，《哈佛商业评论》，1992年1 - 2月刊。
Kaplan, R.S. and Norton, D.P., "The Balanced scorecard-measures that Drive Performance", Harvard Business Review, january-february 1992.
同时，分析了当代企业经营业绩评价的主要方法，即经济增加值和平衡记分卡。
Meanwhile, it also analyzes the chief methods of modern operational performance evaluation which are Economic Value Added and the Balanced Scorecard.
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