尼尔森称，目前18 - 49岁的女性中只有18%的人拥有智能手机，不足以给广告主带来预期效果。

And given that only 18% of women age 18-49 have a smartphone today, according to Nielsen, smartphone advertisements just won't deliver the Numbers that advertisers need.

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为了创造重点并带来预期的效果，必须将这些音轨混合并做平衡。

These three tracks must be mixed and balanced so as to produce the necessary emphases which in turn create desired effects.

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如果仅仅为了追求时髦，没有良好的企业管理基础作支撑是难以达到ERP所蕴涵的先进技术和管理理念所带来的预期效果的。

If there is no outstanding management basis but only fashion-driven pursuit, the anticipating result brought by ERP that incorporates advanced technology and management concepts can not be achieved.

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