This paper introduces background of the Haier's SBU management and its operation at first, then explains the Haier's market chain management model and sums up the Haier's SBU management features.
论文首先介绍海尔SBU管理背景和运行情况,解释了海尔市场链管理模式,总结了海尔SBU管理的特点。
参考来源 - 战略经营单位的管理机制研究·2,447,543篇论文数据，部分数据来源于NoteExpress
介绍了海尔市场链管理模式，阐述了企业人本管理的内涵，论述了海尔市场链激发员工积极性的方法。
The paper introduces the pattern of management in Haier market chain and what human-orientation means in an enterprise.
电子商务是未来企业提高国际竞争力和拓展市场的有效方式，同时，电子商务也为传统的供应链管理理论与方法带来了新的挑战。
While E-Commerce is viewed as a effective way to boost enterprises' international competitivenesses and to expand market it also poses new challenges on SCM theories and methods.
Acme拥有各种部门，包括：客户关系管理(customer relationship management, CRM)、产品设置和维护、销售和市场、供应链和后勤，以及人际关系。
Acme has various departments, including: customer relationship management (CRM), product setup and maintenance, sales and marketing, supply chain and logistics, and human relations.
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