此SWOT分析应用程序是一个企业，销售和市场营销规划和开发利用的工具。

This SWOT Analysis application is a business, sales and marketing tool for planning and development use.

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营销资源管理功能通常包括市场营销规划和预算编制，优化营销预算，营销活动的绩效管理和工作流程和协作。

Marketing Resource management capabilities typically include marketing planning and budgeting, marketing budget optimization, marketing performance management and campaign workflow and collaboration.

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坏消息是酒店必须对营销和客户沟通、库存分销基础和人力资源管理进行规划。例如，你需要在2011年增加市场营销费用。

The bad news concerns the need for fresh investments in marketing and customer engagement, inventory distribution infrastructure and human capital i.e. the need to increase marketing budgets in 2011.

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