除了拥有技术，品牌，质量等优势外，科学和先进的市场营销研究方法和战略，也让其在中国的销售稳居三甲之列。

Besides of the advantages in technology, brand, quality, and so on, it has a very good marketing strategy system which helps the total of sales to be the leader in the market.

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在此基础上，提出论文研究的思路和方法，采用了波特竞争力模型、实证与案例分析法、基于供给链的市场营销模式等作为分析的理论基础。

On this basis, the proposed thesis research ideas and methods, the use of the Porter competitive model, empirical and case analysis, supply chain marketing model as the theoretical basis for analysis.

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本文运用现代市场营销理论和方法，以美的饮水机为主要对象，进行系统深入的分析和研究。

In this paper, use of modern marketing theory and methods, to the United States mainly for the drinking fountains, a systematic in-depth analysis and research.

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