本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。

This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.

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市场营销环境的分析对于企业采取正确的营销战略具有非常重要的作用。

The analysis of environment of the marketing management is very important for the enterprise to select marketing strategy.

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本文分析了集中原则在市场营销战略中的各种体现，从而揭示了军事上的集中原则在市场营销战略中的普遍意义。

This paper analyses the embodiments of concentrative principle in marketing strategy and reveals that it has a common sense to use the army concentrative principle in marketing strategy.

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