市场细分是市场定位的基础。市场细分的参数有人口统计特征、消费者需求差异、市场区域、产品结构、甚至渠道类型。但从根本上讲，市场细分都是从消费者角度来分析的。因此，市场研究是市场细分的重要手段。
市场细分研究的最终目的是区隔目标客户，为企业制定营销策略提供决策参考。
The targeted aim of this study is to divide targeted customers and puts forward decision reference in marketing corporate strategies.
基于网络客户数据的市场细分研究，是企业亟待解决的难点问题，可以帮助企业准确区分出有价值的目标客户。
Market segmentation based on online customer data has been the crucial problem in corporations and serves as the effective means of distinguishing value target customers for enterprises.
市场研究的相关人员已经多年使用统计方法来分析和细分市场。
Marketing people have used statistical approaches for years to analyze and segment markets.
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