市场细分战略是指将市场划分为多个子市场。在这里市场既可以按空间细分,也可以按顾客或经营客体进行细分。采用这一战略的企业需要成立多个部门,每个部门的经营客体、集散、广义价格和信息交流等策略都尽可能按照各自所服务的子市场特点来制定。
营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。
The marketing strategy analysis includes the market segmentation, targeting and position as well as the market competition, relationship marketing and international marketing.
盛田的营销战略的一个关键部分是,为细分的国外市场仔细定位特定的产品。
A key part of Merita's marketing strategy has been to target carefully specific products toward individual foreign markets.
这辆车线条流畅,风驰电掣,符合特斯拉开发豪华电动汽车这一细分市场的战略。
It's a slick, fast automobile, in line with Tesla's (TSLA) strategy to tap into a niche market-luxury electric vehicles.
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