市场细分与目标市场 (market segmentation and target markets) markets) 需求(一般概念):三个层次 需求(一般概念):三个层次 ):
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作者采用市场营销学的的市场细分与目标市场选择理论。
The author employs market Segmentation and market Targeting Theory to determine the target markets where BD Bycicle Co.
基于市场细分理论，结合案例探讨了层次分析法应用于市场细分与目标市场选择的评价方法。
Based on market segmentation theory, the analytic methods and processes of AHP application in market segmentation and market targeting are discussed by a case study.
接着，从营销理论的基本原理出发，对网上市场调研以及网络营销的市场细分与目标市场选择进行了系统地分析与研究。
Secondly, from the fundamental principle of marketing theory this thesis analyzes and studies Internet market survey, subdivision or choice of target market.
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