品牌/市场的相对力量 Relative Brand/Marketing Strength
背景资料：大多数世界主要货币相互“浮动”，也就是说，这些货币的相对价值根据市场力量上下浮动。
Some background: Most of the world's major currencies "float" against one another. That is, their relative values move up or down depending on market forces.
根据定位观，企业间差异可以由企业在其市场中相对于五种力量的独特地位来解释。
According to the positioning approach, interfirm differences can be explained by firm's unique positions in their markets vis-a-vis the five competitive forces.
市场的不断上涨和全球化的力量，使相对较少的人能够积聚庞大的财富，从而使得上述差距日益扩大。
The gap has been exacerbated by rising markets and the forces of globalisation, which have allowed a relatively small number of people to accumulate vast fortunes.
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