成熟期的营销策略 1、市场改良 2、产品改良 3、营销组合改良 “三个改良” 市场成熟期（ Market maturity ） 特点 营销对策 销售增长速度放缓或下降； 销售量、市场份额及利润额高； 持续时间长。
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果实成熟期，甜瓜在有机生产体系中生物量较高，但两种体系的市场产量差异不显著。
In fruit mature period, muskmelon had higher biomass in organic production system, but there was no significant difference on market yield in both systems.
对未来的预测永远很难说清楚，也许未来两三年是市场引入阶段，在2010年到2013年是成长期，逐渐变成成熟期。
Predicting the future is always difficult to say clearly, perhaps in the future two or three years is the market introduction phase, from 2010 to 2013 is long-term, gradually become mature period.
产品生命周期是指产品随销售量与利润的变化从进入市场到退出市场的过程。它主要包括产品开发期、介绍期、成长期、成熟期与衰退期五个阶段。
Product life cycle: the course of a product's sales and profits over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity, and decline.
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