市场利基者(Market Nicher)也被称为市场补缺者，是指选择某一特定较小之区隔市场为目标，提供专业化的服务，并以此为经营战略的企业。
击败他们的唯一办法是知己知彼，并提供那些消费者在那片利基市场上还无法获得的产品或服务。
The only way to beat them is to know them well and provide a product or service enhancements that are presently unavailable to their customers in that potential market niche.
估计有500个企业在他们选择的细小的利基市场上是世界的领先者。
There are reckoned to be about 500 such companies that are world leaders in the tiny market niche they have chosen for themselves.
中国市场研究集团(China Market Research)的小山(Shaun Rein)表示，屈臣氏已经在“夫妻店”和较大的百货商场之间找到了自己的利基市场。这一市场的竞争者很少。
Shaun Rein of China Market Research said Watsons has carved out its own niche, between "Mom and Pop" stores and larger department stores, where it has few competitors.
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