差别定价可以满足顾客的不同需要,能够为企业谋取更多的利润,因此,在实践中得到了广泛的运用。但是,实行差别定价必须具备一定的条件,否则,不仅达不到差别定价的目的,甚至会产生相反的效果。
考虑到顾客对全包旅游服务需求和全包旅游服务经营者利益,提出转移定价策略、差别定价策略和合作定价策略;
The transferring pricing strategy, distinguishing pricing strategy and cooperating pricing strategy are presented allowing for the demand in customers and the benefit of the travel service.
图书定价应在不同的细分市场制定不同的图书产品策略和相应的价格策略,实行差别化的细分定价策略,以致图书产品定制化,实现图书按需出版。
Publishing firms should differentiate their book product strategies and the relevant pricing strategies in different market segments so as to customize book products and to publish on demand.
实行包括差别化定价、关系定价、产品组合定价、成本定价等定价策略。
Including the implementation of differential pricing strategies, and pricing strategy, portfolio pricing strategies, and implement cost pricing strategies.
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