...问题，我们选取了“大志杂志（The Big Issue）”、“再生银行（Recycle Bank）”、“对话社会企业（Dialogue Social Enterprise）”三家全球知名的社会企业作为重点研究案例。
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社会媒体将在线沟通转变成互动对话的技术能力正迅速成为企业和客户价值创造的推动力量。
The technological ability of social media to turn online communication into interactive dialogues is rapidly becoming a driving force in creating value for businesses and customers alike.
与通过传统广播媒体进行广告的效用降低相对，企业开始大量利用社会网络技术与个体消费者的详细对话。
Combat declines in the efficacy of advertising through traditional broadcast media, and exploit social networking technology to converse in detail with individual consumers.
建议企业集体发起倡议与供应商和中小型企业就共同企业社会责任开展对话。
Recommand collective business initiatives of dialogue regarding the supply chain as well as the involvement of SMEs in CSR practices.
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