家庭购买决策是指由两个或两个以上家庭成员直接或间接作出购买决定的过程。
...mily) 消费者社会化(Consumer socialization) 扩展家庭住户 (Extended family household) 家庭购买决策(Family decision making) 家庭住户(Family household) 家庭生命周期与社会分层矩 阵( HLC/social stratification matrix) 家庭生 命周期(Household life ...
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孩子们，特别是青少年，在家庭购买决策中发挥着日益强大的影响力。
Children, especially teenagers, are increasingly exerting a stronger influence on household buying dynamics.
夫妻双方在家庭购买决策中的角色不仅随着产品类型而变化，而且也随着产品决策过程的不同阶段而变化。
Not only the roles of spouses in making decision on family purchasing vary depending on different products, but also the decisions they are making are different at various stages of a purchase.
Greystripe称，96%的iPhone妈妈用户参与家庭购买决策过程，并且其中有40%的妈妈独揽决定权。
According to Greystripe, 96% of mothers with iPhones are involved in their family's purchasing decisions and 40% are the sole decision makers.
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