以2000——2005年《羊城晚报》的290则“全球通”广告为样本,采用内容分析的方法,对16个可以客观描述而又有参考价值的变量进行了统计分析。
Based on 2000-2005 "Yangcheng Evening News" 290 "Go Tone" advertising as a sample, using the content analysis method, the 16 can be objectively described and are useful variables were analyzed.
厘清了与旅游者决策行为有关的变量及其关系,并对旅游者决策过程进行了接近于客观真实的刻画。
Clarify the decision-making behavior with the tourist-related variables and their relationships, and carried on to the tourist decision-making process approached in the objective real portray.
新制度经济学理论客观地反映出制度是影响一国产业国际竞争力的一个重要的经济变量。
The theory of new systematic economics objectively reflects that systems are an important economic variate which influences the international industrial competitive ability of a country.
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