事实上，帮助个人和组织确定价值主张是Rational顾问在客户业务方面的基本目标。
In fact, helping both individuals and organizations define their value propositions is a fundamental goal for Rational brand consultants in client engagements.
在客户需求分析方面花费时间来确定项目目标，是一种有形价值，并且必须被定价。
The time invested in the client's needs analysis to discover the objectives of the project is a tangible value and a price must be charged.
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