客户关系管理；知识管理；客户价值；客户生命周期。

Customer Relationship Management; Knowledge Management; Customer Value; Customer life cycle.

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本文对电信产品生命周期管理模型进行了分析，并且运用数据挖掘的相关知识着重对模型中的客户细分和产品预演进行了研究。

The paper analyzes the model of TPLC management, and using the correlative knowledge of Data Mining researches emphatically the customer segmentation and the product forecast in the TPLC.

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本文首先明确了客户知识价值的定义，然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。

At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.

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