引言客户回报计划(customer reward program),有研究也称为客户忠诚计划(customer loyalty program),作为培育客户关系的手段被广泛使用[1,2],但是学术界和实业界一直对其有效性存在争论:回报计划真能够提高客户忠诚吗[3]?
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悦榕集团将接入雅高酒店集团全球预订及销售网络，以及雅高乐雅会客户忠诚计划。
Banyan Tree will also have access to Accor Hotels' global reservations and sales network, as well as its loyalty programme le Club Accor Hotels.
目前，国内各大运营商也都相继建立了各自的客户忠诚计划，加强忠诚客户的开发。
At present, the leading operators have also built their own customer loyalty program, to enhance the development of customer loyalty.
在此研究基础上构建了移动通信行业的客户忠诚计划的感知价值驱动模型和客户忠诚计划的效用作用机制模型。
On the basis of this study, it constructs the mobile communications industry value perception driver model and the effectiveness mechanism model of customer loyalty program.
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