扭转这一局面的办法之一，是伯恩斯称之为“利润映射”（profit mapping）的会计系统。 这一系统的设计意图是，帮助管理者精确地确定哪些产品、哪些客户能让自己盈利，而哪些则不行。

One key to turning that around is an accounting system Byrnes calls profit mapping, designed to help managers pinpoint precisely which products, and which customers, are profitable and which aren't.

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供应链是一群合作伙伴，它们共同把基本商品(上游)转化为由最终客户评价的最终产品(下游)并且它们对各阶段的利润进行管理。

A supply chain is a group of partners who collectively convert a basic commodity (upstream) into a finished product (downstream) that is valued by end-customers, and who manage returns at each stage.

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数据挖掘技术应用于CRM中，能够加强和改善客户关系管理，从而为企业带来更多的利润。

Application of data mining in CRM can improve and strengthen customer relationship management further so that it will bring more profits to enterprises than before.

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