customer lifetime profit
客户全生命周期利润(Customer Lifetime Profit,CLP)指整个客户生命周期长度内公司从某一客户处获得的利润流的总现值。
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客户全生命周期利润(CLP)是判别客户对公司价值大小的标准,但如何预测CLP是一个至今没有很好解决的问题。
Customer lifetime profit (CLP) is a criterion based on which the customer's contribution to its supplier is measured. However, the forecasting of CLP is a unsolved problem.
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