本文把数据挖掘技术应用于基于客户价值矩阵的客户价值细分中,建立各类价值客户的分类模型。
This thesis applies data mining techniques to customer segmentation based on customer value matrix and builds the classification model of customer with different value.
国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
首先,通过使用基于价值矩阵的行为细分方法将老客户分成四类,并确定了其中的重要客户。
First, by using behavior segmentation method based on value matrix, customers who have consumed more than one time are segmented into four categories, and the valuable customers are identified.
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