实力传媒公司统计，自2009年起，人们投放网络广告比报纸广告更多。

Since 2009 more advertising money has been spent on the internet than on newspapers, according to ZenithOptimedia, a marketer.

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时代华纳有线（TWC）数年前，还是老牌传媒巨头时代华纳的一部分，而今却站到拳击场另一角，急于表现自个的技术实力。

Time Warner Cable (TWC) was, until a couple of years ago, a part of big-media veteran Time Warner; now it is in the other corner of the ring, keen to prove its tech chops.

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因此，就战略意义而言，如何利用新闻传媒来制造和推行软实力，也成为信息时代所有城市崛起中面临的一个挑战。

Therefore, on the strategic sense, how to use news media to create and implement the soft power, has become a challenge to cities in information age.

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