如何评估不同的新媒体的挑战和机遇？
How to evaluate the opportunity and challenge of different new media?
您可能需要花数年时间尝试不同的广告并评估结果，以确定哪些目标市场和媒体组合最适合你。
You may need to spend several years trying out various advertising options and assessing results to know which target markets and media mix work best for you.
从评估数据我们可以明显看出，多数的音乐消费者并没有充分利用我们所处的新媒体时代的优势。
By assessing the data, it leads one to believe that the majority of music consumers are not taking full advantage of this new media age we live in.
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