媒体投放主要有媒介策略分析、国内各大媒介代理、媒介效果评估等。
Media Solution includes: analysis of media strategy, agency of national medias, and evaluation of media effectiveness, etc.
议程设置理论作为媒介效果的理论之一,揭示了大众传媒对于受众的影响。
As one of media effects theories, agenda setting reveals the effect of mass media to the public.
此时,媒介事件作为“大众传播的盛大节日”成为我们进行电视媒介效果研究的一个重要参照。
At this time, the media event becomes an important reference for us to research the television medium effect as "high holiday of mass media".
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