因此，如何控制营销渠道冲突，提高渠道效率，已成为渠道管理者必须着重思考的问题。

Therefore, how to control the marketing channel conflict and improve the efficiency of the channels have become channels for managers must focus on thought.

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窜货一直是渠道管理中让企业非常头疼的问题，第五章则详细的论述了如何有效规避和处理这种渠道的冲突。

Commodities Fleeings has been a headache for the enterprise in channel management. The fifth chapter discusses in details how to effectively avoid and deal with the channel conflict.

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如何解决渠道冲突问题，提高渠道管理效率，是众多饮料公司越来越急待解决的重要问题。

How to settle channel conflict, enhance the channel management efficiency, is an important question which beverage company urgently needs to solve.

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