英国将于下周发起一场大型旅游宣传活动，为民众提供以奥运为主题的折扣优惠，鼓励英国民众在国内度假。

Britons are being encouraged to holiday at home as a major tourism drive offering Olympic themed discounts is launched next week.

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世博会和奥运会、世界杯等超级大型活动一样，都十分重视吉祥物对于演绎主题、传承文化的重要作用。

To embody the culture of the hosting country World Expo 2010 Shanghai China is a global event that is hosted by China and undertaken by the city of Shanghai.

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